The Appreciation Account · the bank is now taking applications
Apply for your Appreciation Account.
Sixty questions, about twelve minutes, in six short sections. There are no right answers and nobody's watching — answer for what makes you laugh, not for what you'd admit to at a dinner party. Use the whole scale: a 9 should be rare and a 2 should sting a bit.
At the end you'll get your account profile: what sets you off, your ten strongest tastes in comedy, and where to find more of them.
What you get
Free, at the end of the questions: your strongest taste in comedy out of forty-five genres, and the two triggers that put it there. Yours to keep and to argue with.
Your Current Account, £9.90 if you want it: the full statement. Your trigger fingerprint, all ten of your genres ranked, and real comedians, shows and films to go and find.
Nobody's sold anything until they've seen their result. The questions are free either way.
Use the whole scale honestly — a single 10 can't hijack your profile. The scoring rewards being consistent across a set of questions, not being loud on one of them.
The Appreciation Account is about taste. It measures what makes you laugh — never how you're feeling, and it isn't a health tool of any kind.
Application received
One last question, and this one's optional.
Who's the funniest person you've ever seen — famous or not?
APPROVED
Your strongest taste in comedy is
Your next two: .
If that isn't the answer you expected, don't write it off yet. The Appreciation Account measures what sets laughter off in you, not what you'd put on a list. Your profile shows the working: which triggers pushed it up, what your other nine are, and three things you'd never have chosen that your answers say you'd enjoy.
Your application's been approved.
Tell me where to open it and I'll show you your strongest taste in comedy, and why it came out on top. Occasional letters from the bank, and unsubscribe works first time.
We keep your name, your email and your answers so we can open your account and, if you ask for it, send an annual statement. We don't sell anything to anyone, ever. How we handle your data.
Your account is open
You know your strongest taste. Your Current Account is the rest of the statement, and it's the half with the names in it.
Your Current Account
Written to you, from your own sixty answers. Not a summary of this screen — the working, and what to do with it.
- Your trigger fingerprint. Fourteen things a joke can do, drawn as a shape, with the three doing most of the work picked out. This is why your top genre came out on top.
- All ten of your genres, ranked as a statement of account, with what each one is and who carries it.
- Real comedians, shows and films to go and find. Named, findable, chosen against your profile rather than against a chart.
- Three you'd never have picked yourself, with the reason your answers say you'd enjoy them. Usually the page people write back about.
- Three first deposits to open your account with, and a page for the days laughter won't come.
It arrives in your inbox as a PDF you keep, print, or send to somebody who'll argue with it.
Open Your Current Account · £9.90£9.90, once, no subscription — the same price as an NHS prescription, except you don't pay it again. Use the same email address you gave me a moment ago and it'll find your answers.
That's fine, and your account stays open. Your strongest taste is above, the offer keeps, and there's a free Welcome Pack at thelaughterbank.com that opens the bank without costing anything.